The Rise of ‘Shoptainment’ – Blending Entertainment with Online Retail

Get ready for more engaging online shopping experiences! Retailers are increasingly incorporating interactive elements like live shopping events, virtual try-ons, and gamified experiences into their platforms.
This trend, often referred to as “shoptainment,” is making online Browse more dynamic and enjoyable, turning a simple purchase into an entertaining discovery. Look out for these exciting features enhancing your future shopping journey!